Hi & Welcome to my creative outlet.

I'm Filipa- a writer, content creator, fashion & beauty enthusiast, and a a multimedia storyteller with a passion for crafting compelling content across digital platforms. Whether I’m reporting, writing features, directing visuals, or developing branded content, I shape stories with style, substance, and a deep sense of cultural relevance.

Always driven by a strong visual eye, my work explores the intersection of fashion, wellness, beauty, art and architecture with a focus on aesthetics, sustainability, and modern consumer trends. I’m especially drawn to stories that merge creativity with purpose — whether that’s spotlighting emerging designers or decoding viral media moments.

Born and raised in Montreal, Quebec, I’m bilingual in French and English.

I’m a foodie at heart with a passion for travel, always on the lookout for the next hidden gem or local favorite.

I'm also really into wellness, beauty, and sustainable fashion — not just as trends, but as a playful way of living more consciously and creatively.

I earned my Bachelor of Science in Magazine, News & Digital Journalism from the S.I. Newhouse School of Public Communications at Syracuse University, with a minor in art history as well as a fashion & beauty communications certification.

I’ve always been a believer that art is a method of communication which is why I decided to devote my education to meshing my creativity with my writing skills.

Sincerely,

Filipa Alloul