Work Collection
iLIA BeautyAs a Brand Ambassador for ILIA Beauty, I helped bridge the gap between brand and audience by blending strategy with storytelling. I collaborated with ILIA’s marketing team to design and execute experiential campaigns, from pop-ups to charity events that reflected the brand’s clean, conscious ethos. Through market and audience research, I informed content strategies that deepened brand engagement during key product launches.
I developed insights that guided branded content and launch strategies. Acting as a liaison between the brand and its audience, I ensured every touchpoint: visual, digital, and experiential reflected ILIA’s ethos of authenticity, innovation, and conscious beauty.
I also creatively directed and photographed a campaign for Zipped Magazine’s brand partnership with ILIA, blending editorial storytelling with authentic product representation to highlight ILIA’s innovative approach to clean beauty.
Project can be seen upon request, email me at filipaalloul@gmail.com
Zipped Magazine
Zipped Magazine is a vibrant, digital and print publication that delves into the intersections of culture, fashion, and creative expression. With this issue: Night Vision, it spotlights voices from fashion industry news, pop culture, streetwear styling as well as skilled graphic design and a creative eye for its photography.
creative director
This video project creatively directed by me, spotlights the importance of circularity in fashion.
Second-hand clothing is transforming the way we think about style and sustainability.
CREATIVE DIRECTION/ Photography
For this shoot, I served as both creative director and stylist, overseeing every aspect from conceptual development to final image capture. I began by selecting a setting that would complement the young & playful vision. I then curated styling elements — including props, wardrobe, and lighting — to create a bold visual narrative. By guiding the models on composition, color harmony, and mood, I ensured a seamless production process.
Public relations & MarketingDuring my time doing Tri Delta's PR & Marketing and running their Instagram account, I developed a cohesive aesthetic, curated engaging visual content, and drove follower interaction through thoughtful content creation and strategic posting.
